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As Black Friday approaches, experts warn that many sales may not offer significant savings, with 41% of items at major retailers showing no price reductions compared to pre-Black Friday prices. While discounts can reach up to 50% on some items, premium brands typically offer less than 30%. Shoppers are advised to be cautious of misleading pricing tactics and to consider waiting for better deals on beauty products and footwear during Cyber Monday and Travel Tuesday for travel discounts.
Black Friday shopping is expected to be busier than ever, but many deals may not offer significant savings, with 35% of items at major retailers priced the same as before. Retailers are incentivizing early shopping due to potential shipping delays and a shorter holiday season. While fall clothing and electronics typically see steep discounts, beauty and footwear are better bought on Cyber Monday, and toys may be cheaper closer to Christmas.
"Slow shopping" is gaining traction this holiday season, with 73% of consumers adopting a more mindful approach to avoid impulse purchases. This trend encourages shoppers to take their time, track prices, and save for big-ticket items, ultimately leading to better financial decisions. As spending is expected to rise to nearly $1 trillion, planning and budgeting are crucial to avoid debt, especially with many still carrying balances from last year.

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